CH.10 Product Concept

Part of Timberlands main concepts of the Timberland product line called "Earthkeepers" is the impact the product
brings to the environment. Timberland is revolving its products now around recycled materials.


 “The idea is to put the most environmentally responsible materials possible into our products,” says Emily Alati, director of materials development for Timberland. “We created more and more material options to substitute for virgin raw materials where possible to meet this goal.”

http://responsibility.timberland.com/product/?story=1

CH.17 Personal selling Sales Management

Timberland is very versatile it  has made its way into  public relations by becoming a very iconic brand in fashion, music and hiphop. Timberland also associates its self with outdoors as a work wear boot.