CH.16 Advertising,Public Relations and Sales promotion

Timberland applies the following advertisement acronym with the company boots by the following:

A: The very popular bright yellow nubuck material gains consumers attention.
 I: Timberland sets the products at reasonable prices.
D: The durability and the ability for timberland boots to be waterproof makes the boot more desirable to consumers.
A: Consumers that are looking for comfortable footwear that is  very durable would normally make the choice to purchase a Timberland boot product.

CH.14 Marketing channels and Retailing

Timberland has various store a round the world. At an Timberland store you can find a various amounts of its  products from boots to outdoor apparel. Timberland bases most of the settings of there company stores on the outdoor theme , in the stores you may see a lot of wooden shelves and sort of a golden lighting to give the store this sort of outdoor feel.

CH.6 Consumer Decision Making

Timberland influences its consumer by constantly improving technology used in the materials the brand decides to produce. Timberland does this by creating a new light weight field boot for hiking also creating a new shoe boot thats light weight and fits like a sneaker but then adds  a thick rubber sole similar to a boot. Timberland influeneces there consumers by improving comfortability and durability.  

CH.5 Developing a Global Vision

Timberland was first introduced in the united states. It first started to gain its global popularity once it began selling in stores like Bloomingdales and Saks fifth Ave. Once it began being sold in these high fashion stores thats when timberland began to enter the high fashion world becoming this iconic boot gaining a global popularity around the world through fashion. Its a boot with extreme measures of versatility, a boot you may have seen the latest multi platinum selling hip hop artist or you local construction worker wearing on a regular basis. Timberland plans to open 130 more stores globally and bring its global store count to 360 by 2019.

http://www.zacks.com/stock/news/147698/vf-corps-timberland-outlines-revenue-targets-for-2019