Friday, March 27, 2015

CH.16 Advertising,Public Relations and Sales promotion




Timberland applies the following advertisement acronym with the company boots by the following:

A: The very popular bright yellow nubuck material gains consumers attention.
 I: Timberland sets the products at reasonable prices.
D: The durability and the ability for timberland boots to be waterproof makes the boot more desirable to consumers.
A: Consumers that are looking for comfortable footwear that is  very durable would normally make the choice to purchase a Timberland boot product.

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