CH.8 Segmenting and Targeting Markets

With Timberland being such an iconic brand who is well respected for its niche with is based around outdoors .Timberland target markets are based around a lifestyle which is the lifestyle of outdoors . Timberland is a brand that is know for its rugged outdoors work boot , and targets individuals who may participate or live the life of outdoor activity. Outdoor activities such as carpenter work or hiking Timberland provides the proper footwear for such activities.