CH.7 Business Marketing

Timberlands Business Marketing is marketing themselves as the brand for the outdoors. Timberland has a very well established image and gets high recognition as a brand for outdoor activities and as well as being know as a work boot. Another big part of the timberland brand is its participation in outdoor awareness , Timberland know makes most of there products out of recycled material.

CH.11 Developing and Managing Products

Timberland has taken a new approach in the development of their products. Timberland now offers what they call a "nutrition label". The nutrition label gives consumers information as to where the product as been manufactured and its impact on the environment we live in today.This apart of Timberlands approach of product development.

CH.8 Segmenting and Targeting Markets

With Timberland being such an iconic brand who is well respected for its niche with is based around outdoors .Timberland target markets are based around a lifestyle which is the lifestyle of outdoors . Timberland is a brand that is know for its rugged outdoors work boot , and targets individuals who may participate or live the life of outdoor activity. Outdoor activities such as carpenter work or hiking Timberland provides the proper footwear for such activities.

CH.15 Marketing Communications

Timberland communicates with its audience  and customers through social media. Timberland has an active twitter account  that constantly  updates its followers of new and improved products , most of its older products and shares videos  and photos of the brand through its twitter account.

Here is the link to Timberlands twitter account :https://twitter.com/timberland

CH.10 Product Concept

Part of Timberlands main concepts of the Timberland product line called "Earthkeepers" is the impact the product
brings to the environment. Timberland is revolving its products now around recycled materials.


 “The idea is to put the most environmentally responsible materials possible into our products,” says Emily Alati, director of materials development for Timberland. “We created more and more material options to substitute for virgin raw materials where possible to meet this goal.”

http://responsibility.timberland.com/product/?story=1

CH.17 Personal selling Sales Management

Timberland is very versatile it  has made its way into  public relations by becoming a very iconic brand in fashion, music and hiphop. Timberland also associates its self with outdoors as a work wear boot.

CH.16 Advertising,Public Relations and Sales promotion

Timberland applies the following advertisement acronym with the company boots by the following:

A: The very popular bright yellow nubuck material gains consumers attention.
 I: Timberland sets the products at reasonable prices.
D: The durability and the ability for timberland boots to be waterproof makes the boot more desirable to consumers.
A: Consumers that are looking for comfortable footwear that is  very durable would normally make the choice to purchase a Timberland boot product.