Strategic planning is a game plan used by companies to achieve internal or external goals.Timberland is a very popular foot wear brand specializing in outdoor footwear such as boots. Since Timberland is mainly known for its specific niche in footwear such as boots part of Timberlands strategic plan has put into affect a campaign called Earth keepers. Earth keepers are a brand within its brand designed by the Timberland company to bring awareness to environmental issues. Timberland uses renewable energy in its production factories and technology called "green rubber" compound to make rubber outsoles with is more organic and the materials are recycled .Timberland has put forth a strategic plan to bring awareness to environmental issues and a advantage to outweigh other competitive brands by making the Timberland brand more safe.
http://community.timberland.com/Earthkeeping-FAQs
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