CH.4 The Marketing Environment

when it comes to the marketing environment ,  Timberland is now choosing to target what is called "Generation Y" named the "Millennials"the target age group is 25-30 years of age. Timberland want its consumer to know the brand for more contemporary approaches dealing with its products. Most of Timberland consumers knows the brand for its outdoor work boot approach , now Timberland plans to market towards the more social night life casual attire.