CH. 1 Timberland brief history and Mission statement

Brief history : The Timberland  company is a very popular brand which brand name was  established in 1973 in Abington Massachusetts by a man named Nathan Swartz. In recent years the Timberland company was originally called the Abington shoe company. In 1986 the first Timberland store opened up for business in newport Rhode Island. In 1987 Timberland became the first boot company to broadcast on national television. Timberland later then partnered wit a company called "City Year Inc" located in Boston based on youth "urban peace corps" to support community service.

The Timberland company  Mission statement : According to http://www.timberland.com

"Our mission is to equip people to make a difference in their world. We do this by creating outstanding products and by trying to make a difference in the communities where we live and work".