CH.16 Advertising,Public Relations and Sales promotion

Timberland applies the following advertisement acronym with the company boots by the following:

A: The very popular bright yellow nubuck material gains consumers attention.
 I: Timberland sets the products at reasonable prices.
D: The durability and the ability for timberland boots to be waterproof makes the boot more desirable to consumers.
A: Consumers that are looking for comfortable footwear that is  very durable would normally make the choice to purchase a Timberland boot product.

CH.14 Marketing channels and Retailing

Timberland has various store a round the world. At an Timberland store you can find a various amounts of its  products from boots to outdoor apparel. Timberland bases most of the settings of there company stores on the outdoor theme , in the stores you may see a lot of wooden shelves and sort of a golden lighting to give the store this sort of outdoor feel.

CH.6 Consumer Decision Making

Timberland influences its consumer by constantly improving technology used in the materials the brand decides to produce. Timberland does this by creating a new light weight field boot for hiking also creating a new shoe boot thats light weight and fits like a sneaker but then adds  a thick rubber sole similar to a boot. Timberland influeneces there consumers by improving comfortability and durability.  

CH.5 Developing a Global Vision

Timberland was first introduced in the united states. It first started to gain its global popularity once it began selling in stores like Bloomingdales and Saks fifth Ave. Once it began being sold in these high fashion stores thats when timberland began to enter the high fashion world becoming this iconic boot gaining a global popularity around the world through fashion. Its a boot with extreme measures of versatility, a boot you may have seen the latest multi platinum selling hip hop artist or you local construction worker wearing on a regular basis. Timberland plans to open 130 more stores globally and bring its global store count to 360 by 2019.

http://www.zacks.com/stock/news/147698/vf-corps-timberland-outlines-revenue-targets-for-2019

CH.4 The Marketing Environment

when it comes to the marketing environment ,  Timberland is now choosing to target what is called "Generation Y" named the "Millennials"the target age group is 25-30 years of age. Timberland want its consumer to know the brand for more contemporary approaches dealing with its products. Most of Timberland consumers knows the brand for its outdoor work boot approach , now Timberland plans to market towards the more social night life casual attire.

CH.3 Ethics and Social Responsibility

In 2010 Timberland started the environmental  framework and a method of scoring of its global social compliance program. The measurement and monitoring for social and enviornmental compliance, it measures how effective a factory is in reducing its enviornmental impact. Timberland has a goal it would like to meet which is at a level of two. Level two means that all of Timberland factories have well established environmental management sytems in these following categories, chemicals , energy and ozone depleting substances and etc... Data shows that in 2012 Timberland was at 32%, 2013 shows 59.2% had scored level two or higher leading into 2015 leaving Timberland at 100%. Timberland is making very good progress in environmental performance.



http://responsibility.timberland.com/reporting/goals-and-progress/#csr-factory_environmental_perf











 

CH .2 Strategic planning for competitive advantage

Strategic planning is a game plan used by companies to achieve internal or external goals.Timberland is a very popular foot wear brand specializing in outdoor footwear such as boots. Since Timberland is mainly known for its specific niche in footwear such as boots part of  Timberlands strategic plan  has put into affect a campaign called Earth keepers. Earth keepers are a brand within its brand designed by the Timberland company to bring awareness to environmental issues. Timberland uses renewable energy in its production factories and technology called "green rubber" compound to make rubber outsoles with is more organic and the materials are recycled .Timberland has put forth a strategic plan to bring awareness to environmental  issues and a advantage to outweigh other competitive brands by making the Timberland brand more safe.



http://community.timberland.com/Earthkeeping-FAQs